Social Media Strategy: Social Media Marketing Building Links

Social Media Strategy: Social Media Marketing Building Links

There are basically two different ways to build links with social media. First, by submitting your content (or having someone else do it for you) you may be gaining a quality inbound link from the social media site itself. The second, and more effective, way to build links through Social Media Strategy is to develop excellent content that creates a lot of buzz with social media and will encourage other bloggers and website owners to link to you. Social media sites are an excellent platform for added exposure that will lead to more links. However, some social media sites use no-follow tags on links to discourage spam submissions.

Social Media Strategy: Social Media Marketing Building Links

Uses for Social Media Marketing

If your intent is to directly sell products (or something similar) it probably is not worth your time. In addition, it doesn’t cost anything to promote content with social media (unless you hire someone for this purpose), and there are other benefits, such as increased search engine traffic through link building, and the opportunity to gain new subscribers. In this case there are other things you could be doing with your time that would likely create better results. However, in most cases Social Media Strategy is worth your time because of the exposure, name recognition and branding opportunities that it presents.

Links

Users of social media sites are generally arriving at your site just because they want to see what content is hot or popular with other users of the site. Another factor is their attention span. Since Social Media Strategy sites provide such a high quantity of links and content, it’s very easy for social media users to leave your site and move on to the next option. In most cases they have no interest in buying products or clicking on ads, that doesn’t fit into their purpose for using the social media site in the first place.

Connection

People like helping others that they know and like, so being well-connected through Social Media Strategy can lead to a lot of other users that are eager and willing to help you. Additionally, many social media users request votes for their submissions or for their content. In this case, having a large network of other users can lead to more votes. Other users who are a part of your network will be more likely to vote for your content or your submissions when they see them.

Social Media Strategy: Social Media Marketing Building Links

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